A media pitch follow-up email serves as a crucial tool for journalists seeking to build relationships with PR professionals. This email often emphasizes the value of timely communication in securing media coverage for brands. Successful follow-ups typically incorporate personalized insights that cater to the specific interests of the intended recipients. Moreover, crafting a compelling subject line is essential for capturing attention and encouraging open rates, ultimately increasing the chance of a positive response.
Best Structure for Media Pitch Follow Up Email Example
So, you’ve sent out your media pitch and are eagerly waiting for responses. It’s totally normal to feel anxious about whether your email hit the mark or if it got lost in the sea of incoming messages. But don’t sweat it! A follow-up email can be a solid way to nudge that journalist or editor and keep the conversation going.
Below, I’ll break down the best structure for your media pitch follow-up email. It’s all about keeping it friendly, professional, and to the point.
Structure Breakdown
Here’s a step-by-step guide to help you design a follow-up email that gets noticed:
- Subject Line:
Your subject line should be catchy but straightforward. It can reference your original pitch or simply alert the reader of your follow-up. Here are a few examples:
- Quick Follow-Up: [Your Pitch Topic]
- Checking In: [Your Pitch Topic]
- Pitched Last Week & Curious About Feedback
Start with a friendly greeting. If you’ve communicated before, use their first name.
Your opening line should be friendly and establish a connection. Here’s a sample:
“Hope you’re having a great week!”
Get right into it by reminding them about your original email. Keep it short and sweet:
“I wanted to follow up on my pitch about [briefly restate your topic] from last week. I believe it would really resonate with your audience.”
Here’s your chance to reiterate why your pitch is valuable. Use bullet points to highlight key benefits:
- Covers trending topics in the industry.
- Includes unique insights or data.
- Offers potential for engaging visuals or quotes from experts.
Politely encourage them to take action. Here are a few options:
“I’d love to hear your thoughts or if you need any more info.”
Wrap it up with a friendly closing line:
“Thanks for your time, and I really hope to chat soon!”
End with a cheerful sign-off and your name:
“Best, [Your Name]”
Sample Table: Quick Reference for Your Follow-Up Email Structure
| Section | Purpose |
|---|---|
| Subject Line | Catch attention and indicate it’s a follow-up |
| Greeting | Add a personal touch |
| Opening Line | Set a friendly tone |
| Reminder of Pitch | Refresh their memory |
| Value Proposition | Highlight benefits of your pitch |
| Call to Action | Encourage further engagement |
| Closing Line | Leave them with a positive note |
| Sign Off | Professional farewell with your name |
By following this structure, not only do you remind them of your original pitch, but you also keep the tone upbeat and professional. It’s all about building that relationship while being clear about your intentions. Happy emailing!
Media Pitch Follow-Up Email Examples
Follow-Up on Previous Media Pitch
Hello [Journalist’s Name],
I hope this message finds you well! I wanted to follow up on my previous email regarding [specific topic or event]. We truly believe that this story could resonate with your audience and provide them with valuable insights.
If you need any additional information, please don’t hesitate to reach out. I’d be more than happy to assist.
Thank you for considering, and I look forward to hearing from you soon!
Best regards,
[Your Name]
[Your Position]
[Your Company]
Reminder About Upcoming Event
Dear [Journalist’s Name],
I wanted to touch base regarding the upcoming [event name] on [date]. We are excited about the value this event brings, and I believe it would be a great opportunity for you to cover it.
- Keynote speakers: [Names]
- Special sessions: [Details]
- Networking opportunities
Let me know if you would like to schedule an interview or if you require any further details. I hope to see you there!
Warmest regards,
[Your Name]
[Your Position]
[Your Company]
Checking In After Initial Interest
Hi [Journalist’s Name],
I hope you’re having a great day! I wanted to follow up on our last conversation about [specific topic]. I’m keen to hear your thoughts and see if you’d like any further information.
Building on our last discussion, we can provide:
- Exclusive data and insights
- Access to industry experts
- Potential interview opportunities
Looking forward to your feedback!
Best,
[Your Name]
[Your Position]
[Your Company]
Offering Additional Resources
Hello [Journalist’s Name],
I hope this email finds you well! I wanted to follow up and see if you required any additional resources for your piece on [specific topic]. We have some new findings and expert quotes that might enhance your coverage.
- Research report: [Link or details]
- Expert interview availability: [Names]
- Case studies: [Brief description]
Please let me know how I can assist further. Thank you for considering our contributions!
Best wishes,
[Your Name]
[Your Position]
[Your Company]
Friendly Reminder for Scheduled Interview
Dear [Journalist’s Name],
I hope you’re doing well! Just a friendly reminder about our upcoming interview scheduled for [date and time]. We are excited to discuss [topic] and share insights that could be valuable to your story.
If you need to reschedule or require any specific information beforehand, don’t hesitate to reach out!
Looking forward to our conversation!
Sincerely,
[Your Name]
[Your Position]
[Your Company]
Following Up After a Meeting
Hi [Journalist’s Name],
I wanted to extend my gratitude for meeting with me on [date]. I enjoyed our conversation about [specific topics discussed]. If you need any more information or have any further questions, I’m here to help!
Also, please let me know if you need any more materials or if there are other ways we can collaborate moving forward.
Thank you once again, and I look forward to staying in touch!
Best regards,
[Your Name]
[Your Position]
[Your Company]
Reaching Out After a Press Release
Hello [Journalist’s Name],
I hope you’re having a wonderful day! I wanted to follow up regarding the press release we sent out about [topic]. I believe this development could be of interest to your readers, and I’m eager to hear your thoughts.
If you would like further details or need to arrange an interview with someone from our team, I’d be more than happy to facilitate that.
Looking forward to your response!
Warm regards,
[Your Name]
[Your Position]
[Your Company]
What Is the Purpose of a Media Pitch Follow-Up Email?
A media pitch follow-up email serves to reinforce the initial communication with journalists or media professionals. It aims to remind the recipient about the original pitch and to express continued interest in collaborating. This type of email helps to establish a professional relationship between the sender and the media contact. Additionally, it provides an opportunity to address any questions that the recipient may have regarding the pitch. Ultimately, the follow-up email is a strategic tool to increase the likelihood of media coverage.
When Should You Send a Media Pitch Follow-Up Email?
You should send a media pitch follow-up email approximately one week after your initial pitch has been sent. This timeframe allows the recipient sufficient time to review the original pitch without feeling pressured. However, the timing can vary based on the urgency of the news or the specific deadlines of the media outlet. If there is no response after the follow-up, it may be appropriate to reach out again, but with a longer interval. Sending timely follow-ups demonstrates professionalism and respect for the recipient’s schedule.
What Key Elements Should Be Included in a Media Pitch Follow-Up Email?
A media pitch follow-up email should include several key elements for effectiveness. First, it must have a clear subject line that references the original pitch for easy identification. Second, it should briefly reiterate the main points of the initial pitch to refresh the recipient’s memory. Third, the follow-up should express genuine appreciation for the recipient’s time and consideration. Lastly, it should provide an invitation for any questions or further discussion. Including these elements increases the chances of receiving a positive response.
And there you have it—a solid example of a media pitch follow-up email that can make a real difference in your outreach efforts! Remember, it’s all about keeping the conversation going and showing genuine interest. Thanks so much for taking the time to read through this. I hope you found it helpful and maybe even a little inspiring for your own pitches. Don’t be a stranger—swing by again soon for more tips and tricks to elevate your media game! Happy pitching!