A well-crafted PR pitch follow-up email can significantly enhance your chances of media coverage. Journalists appreciate timely reminders that highlight the value of your story, especially when it aligns with current trends or news cycles. Crafting this type of email requires an understanding of the publication’s audience, along with a clear and engaging message. Effective follow-up emails often utilize a concise subject line to grab attention and continue the conversation, so examining successful examples can provide valuable insights for your approach.
Crafting the Perfect PR Pitch Follow-Up Email: A Handy Guide
So, you’ve sent out your PR pitch, and you’re all set to sit back and wait for the responses to roll in. But wait! Are you considering sending a follow-up email? If not, you really should! A well-crafted follow-up can be the difference between your pitch being noticed and falling into the black hole of unread emails.
In this guide, we’ll walk through the best structure for your PR pitch follow-up email. It’s not just about the content but how you present it too. Let’s get started!
1. Subject Line: Grab Their Attention
Your subject line is the first thing the recipient will see, so you want to make it catchy yet relevant. Here are a few tips:
- Keep it briefer than 50 characters.
- Make it specific to your previous email.
- Use action words to create a sense of urgency.
Examples:
- “Quick Follow-Up: Exciting Opportunity for Your Audience!”
- “Did You See My Last Email?”
- “Following Up on My PR Pitch!”
2. Start with a Friendly Greeting
Kick things off with a warm, friendly greeting. This sets a casual tone and makes the email feel personal. Use the recipient’s name if you have it.
Example: “Hi [Recipient’s Name], hope you’re doing well!”
3. Recap Your Original Pitch
Briefly remind the recipient about your initial pitch. You don’t want to overwhelm them with details, so keep this short and sweet. Highlight the key points that make your story interesting.
- What the story is about.
- Why it’s relevant to their audience.
- Any unique angles or insights you’ve got.
4. Show Interest and Ask for Feedback
Express your eagerness to hear their thoughts. This keeps the door open for conversation and shows you value their opinion.
Example: “I’d love to hear your thoughts on the pitch! Do you think it could be a fit for your readers?”
5. Include an Easy Call to Action (CTA)
Make it simple for them to respond. A clear and direct CTA can increase your chances of getting a reply. Here are some ideas for CTAs:
- Ask if they’d like more information.
- Offer to set up a quick call or meeting.
- Check if they’d like exclusive access to a related event.
6. Add a Polite Sign-Off
Wrap up your email on a positive note. Thank them for their time, and remind them you’re looking forward to hearing back. Here’s how you might do it:
Example: “Thanks so much for considering my pitch! Looking forward to your feedback.”
Sample PR Pitch Follow-Up Email
| Section | Example Text |
|---|---|
| Subject Line | “Quick Follow-Up: Exciting Opportunity for Your Audience!” |
| Greeting | “Hi [Recipient’s Name], hope you’re doing well!” |
| Recap Pitch | “I wanted to follow up on my last email about [Brief Overview of Your Pitch]. It’s a story about [Key Point A], which I thought would really resonate with your readers.” |
| Interest & Feedback | “I’d love to hear your thoughts on the pitch! Do you think it could be a fit for your readers?” |
| CTA | “If you’d like more info or want to chat, just let me know!” |
| Sign-Off | “Thanks so much for considering my pitch! Looking forward to your feedback.” |
Now you’ve got a solid structure for your PR pitch follow-up email! Keep it friendly and concise, and remember to always personalize your emails as much as possible. Good luck and happy pitching!
Sample PR Pitch Follow-Up Emails
Follow-Up After Initial Email
Subject: Quick Follow-Up on My Previous Email
Hi [Recipient’s Name],
I hope this message finds you well. I wanted to follow up on the pitch I sent last week regarding [briefly describe pitch topic]. I believe this could be a great fit for your audience, and I’m eager to hear your thoughts.
- Overview of the topic
- Potential benefits for your readers
- Examples of similar content you’ve featured
Looking forward to your feedback!
Best regards,
[Your Name]
Follow-Up After a Meeting
Subject: Thank You and Next Steps on Our Conversation
Hi [Recipient’s Name],
Thank you for taking the time to meet with me last week. I really enjoyed our conversation about [specific topic discussed]. As a follow-up, I wanted to summarize a few points and share additional resources:
- Key takeaways from our discussion
- Resources or articles I promised to send
- Proposed next steps for collaborating on [project or topic]
I appreciate your insights and look forward to working together!
Best wishes,
[Your Name]
Follow-Up After an Event
Subject: Great Connecting at [Event Name]
Hi [Recipient’s Name],
I hope you enjoyed [Event Name] as much as I did! I wanted to reach out and follow up on our chat about [specific subject]. I firmly believe there are some valuable connections we can explore together.
- Recap of our conversation
- Ideas for collaboration
- Relevant articles or resources
Let me know if you’re open to another conversation!
Cheers,
[Your Name]
Follow-Up to Check on Progress
Subject: Checking In on [Project Name]
Hi [Recipient’s Name],
I hope you’re doing well! I wanted to check in on the status of [project or initiative] that we discussed last month. I’m excited to see how it’s progressing and if there’s any way I can support you further.
- Status updates
- Challenges you might be facing
- Ideas for additional support or resources
Looking forward to hearing from you!
Warm regards,
[Your Name]
Follow-Up After Receiving Feedback
Subject: Thank You for Your Feedback
Hi [Recipient’s Name],
Thank you for providing your feedback on my recent pitch about [topic]. I truly appreciate your insights and have taken them into account. I wanted to share how I plan to address your suggestions:
- Adjustments based on your feedback
- New ideas I’m excited to incorporate
- Further information I believe will enhance the pitch
Let’s stay in touch—I’m eager to hear your thoughts on the revised pitch!
Best,
[Your Name]
Follow-Up After a Social Media Interaction
Subject: Great to Connect on Social Media!
Hi [Recipient’s Name],
I saw your recent post about [topic related to your pitch], and I loved your insights! It reminded me of the pitch I sent you about [your pitch topic], and I thought I would touch base with you to see if it piqued your interest.
- Common interests influenced by your post
- Benefits for your audience of featuring my pitch
- Links to insightful articles I’ve authored related to the topic
I’d love to hear your thoughts!
Cheers,
[Your Name]
Follow-Up After a No-Response Period
Subject: Just Checking In!
Hi [Recipient’s Name],
I hope you’re doing well. I wanted to touch base as I haven’t heard back regarding my previous email about [pitch topic]. I understand that things get busy, but I’m really excited about the potential of this idea and believe it would resonate well with your audience.
- Quick overview of the pitch
- Share notable data or stories to spark interest
- Offer a timeline for follow-up if you are still interested
I genuinely appreciate your time and look forward to your feedback!
Sincerely,
[Your Name]
How Should I Structure a PR Pitch Follow-Up Email?
A PR pitch follow-up email should be structured clearly to enhance readability and engagement. First, start with a concise subject line that summarizes your intent, such as “Follow-Up on My Recent PR Pitch.” Then, in the opening paragraph, briefly remind the recipient of your previous email and its context. Next, express gratitude for their time and attention from the initial interaction. The body of the email should highlight any updates or additional information relevant to the pitch, ensuring clarity and relevance. Conclude with a clear call-to-action, inviting the recipient to respond or ask questions. Finally, finish with a professional closing statement and your contact information, making it easy for them to reach out.
What Key Elements Should Be Included in a PR Pitch Follow-Up Email?
A well-crafted PR pitch follow-up email should include several key elements to be effective. The email should begin with a personalized greeting that addresses the recipient’s name, establishing a direct connection. The email’s introduction should reiterate the purpose of the original pitch succinctly. Next, presenting new developments or achievements related to the pitch can capture attention and demonstrate value. It is crucial to maintain a polite tone throughout the email while expressing eagerness for feedback. Furthermore, including a reminder of how the pitch aligns with the recipient’s goals can reinforce relevance. Lastly, a professional sign-off and your contact information enrich the email’s professionalism.
Why Is Following Up on PR Pitches Important?
Following up on PR pitches is important for multiple reasons. Firstly, follow-ups demonstrate persistence and enthusiasm for collaboration, showcasing your commitment to the proposed story or topic. Additionally, they provide an opportunity to remind the recipient of the pitch and to present any freshly gathered insights or statistics that enhance the original proposal. Follow-ups can also improve communication and build relationships with media contacts, as they showcase accountability and professionalism. Lastly, timely follow-ups can increase the likelihood of securing coverage, as they keep the conversation active and centered on the topic of interest, ultimately enhancing visibility and engagement for both parties.
And there you have it—your go-to guide for crafting the perfect PR pitch follow-up email! Just remember, the key is to keep it genuine and engaging, so your recipient feels that spark of connection. Thanks for hanging out and reading through; I hope you found some valuable tips that will amp up your PR game. Don’t be a stranger—drop by again for more insights and inspiration. Until next time, happy pitching!